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Hanky Panky Lingerie To Launch First Fragrance

The brand’s Eau de Parfum will ship just in time for Valentine’s Day.

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By: Marie Redding

Senior Editor, Rodman Media

Hanky Panky Intimates, a lingerie brand known for its comfortable thongs, bralettes and camis that are all made in its signature stretch floral lace, is getting ready to launch its first fragrance on January 15th – just in time for Valentine’s Day promotions.

The fragrance is in a minimalistic tall, slim rectangular shaped bottle, with a lacy floral decoration to link the scent to the lingerie. There’s also a smaller size scent in a rollerball package. The white cartons are decorated with the brand’s signature color, purple.

The press release states, “Hanky Panky understands the alchemy between lingerie and fragrance, the two things women think about at the start of the day.”

The juice is described as “fresh, feminine and sexy.” Its top notes are Bergamot, Cassis, Lily of the Valley, and Neroli. The middle and base notes include Rose, Hedione, Gardenia, Skin Musk, Soft Vetiver, and Jasmine.

The ads, and boxes, say, “Indulge your inner flirt.” The fragrance will be sold in lingerie boutiques, department stores, and online.

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